Making Performance Visible

If you've ever read How to Win Friends and Influence People by Dale Carnegie, you may recall the story about Charles Schwab turning around a struggling mill by writing the production output of the previous shift on the plant floor. It helped the shop floor employees know how they had done and sparked healthy competition between the shifts. This simple change increased output by 67% in just one day.

This example shows how important both visual management and employee engagement are in continuous improvement. It also shows how simple visual management can be; Schwab used chalk and wrote on the concrete floor.

We think examples like the above can help highlight easy ways to use visual management tools to share performance, drive immediate improvement, and increase engagement. Below are other examples that might inspire new and improved visual management in your organization.

Your morning coffee

Have you ever peeked behind the counter at Starbucks and seen the screen that the drive-through "operator" has in front of them?

This screen has four big numbers on it - one is the amount of time the car has been at the window, and another is the time since it placed its order. These two numbers help the Starbucks employee know how they are doing, keeping the drive-through line moving.

This visual management tool allows the drive-through operator to observe their throughput. With a limit of how long each customer should wait for their order, this tool shows whether performance is above or below target. 

Keeping the line fed

We have worked in several facilities that rely on people to feed a production line. The rate at which these individuals fed the line dictated throughput; they were the speed bottleneck. To help these individuals understand how fast they needed to feed the line, we used two different visual management approaches.

The simplest approach was to set the line up such that operators were loading the product onto the line without spacing. When there were no gaps between the product, they knew they were feeding at the right speed. This standard was straightforward to understand and easy to manage.

When this approach was not possible, we added a counter to the front of the line to show how fast the operators were loading the product onto the line. A digital display showed the rate in units per minute. When the rate was at or above the target, the speed readout was green; when it was below, the readout was red. While a bit more challenging to install, this sent the same clear message.

Big screen case counter

Did we win the hour, the shift, or the day? How do we know?

We have worked with several plants to use the language of "winning the hour, shift or day" in their formal performance reviews. However, we noticed that the average operator had no way of knowing this in real-time.

One of the first plants I ever worked in may still be the best example of showing real-time performance. This plant had a huge display that would show the number of cases that the hour, shift, or day had produced such that anyone on the line could look up at any moment and answer, "are we winning?"

When does the truck leave?

In distribution environments, getting trucks out on time is one of the keys to better service and lower costs. The average distribution centre worker's challenge is knowing which trucks need to be prioritized and which can wait.


In one distribution centre, we worked with the leadership to implement countdown clocks above each dock door. To boost the percentage of trucks leaving on time, supervisors set the countdowns to expire when the production team needed to fill the truck. The associates working on the floor now had an easy way to judge if they were getting trucks out on time, if they needed to help a truck falling behind, and when the best time was for breaks. Service levels went up, and the costs associated with late outbound trucks decreased.

A simple whiteboard

Some of the best visual management tools have been whiteboards with the most important hourly and daily KPI's displayed. The information on these whiteboards has answered the questions below and encouraged associates, team leads, supervisors and others to take action when KPIs were below target. 

  • What is the expectation for production each hour, and how are we doing against that?

  • How close are we to the end of the run?

  • Where should we be in a changeover or a clean at this point in our shift?

  • Who is doing what and when during production, a changeover, or a clean?

  • What is the goal for the month (in any number of metrics), and how are we doing against that?

We have all likely seen a thermometer used to track savings or some other goal. That is a variation on the same easy visual tool.

Pile it high

I once worked with a paper-products plant manager who wanted to drive down the material waste created in his plant. To kick off this effort, he had his team stack all the waste in the middle of the production floor for a week rather than put it in the dumpster.

By the end of the week, the waste pile was so high that his team was already working to preventing it in the future. They were both shocked and embarrassed to see so much waste. Putting it all in front and visible had made the opportunity too large to ignore. 

"If you measure it, you will manage it"

In my experience, this adage has proven itself time and time again. However, with visual management, we are trying to get others to manage performance. In these cases, maybe the saying should be, "If I make it visible, my people will manage it."  

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Stroud International

Stroud is a professional services firm that specializes in driving breakthrough improvement in operations and capital projects since 2001. Stroud operates globally through its Boston (US), London (UK), and Calgary (Canada) offices and is able to provide services in English, German, Spanish, French, and has significant capability in other European languages.

https://ca.linkedin.com/company/stroud-international
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